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This is the heading12 Tips for Marketing to Affluent Consumers in Healthcare 12 Tips for Marketing to Affluent Consumers in Healthcare

While many affluent consumers don’t think twice about paying cash (or credit) for luxury retail goods, there is a built-in bias that healthcare products and services should be covered by insurance. Of course, that’s often not the case. Despite this bias, patients are more than willing to pay out of pocket for the pricey healthcare

Square - How to Promote + Distribute Content Marketing to Doctors - Article 04 How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Welcome to step four of our “Marketing to Doctors” blog series. This comprehensive playbook is designed to help people in virtually every sector (e.g., healthcare businesses, device and supply companies, SaaS, etc.) market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. If you haven’t read steps 1-3, I highly recommend